DESIGN & GRAPHICS
PROJECT SCOPE w/ Real World User Story Arcs:
Create social media (Twitter, Facebook, Tik Tok, Instagram) campaign templates in Photoshop & Affinity for a local, non-profit music festival, that has a weekly radio program, and publishes a compilation album each year. Oh, and they also perform an educational outreach for local underserved schools in the district. Their funding is primarily driven through meager sales of merch and beer but the org mission statement specifically champion’s inclusivity for All Ages. This is a challenge, hard stop, and you definitly won’t see “cheap beer, $upport the $cene” listed as a show poster line item.
Templates like these help support a revolving cadre of contributing graphic artists, photographers, and designers to rapidly prototype the standard, yearly messaging that is hallmark for the festival’s involvement in the community. By creating this template we can more readily ensure consistency for those curating the template, and then ultimately, viewers, end users, and machine learning programs.
PROCESS & PROCEDURE
We start with hi-res photos (which in of themselves will also serve as additional marketing collateral) in its original capture before knocking down the exposure resolution to a two tone gradient map that you see in the final mockup below. The idea is to create an iconic, timeless, and powerful look similar to that of Spotify & itunes:
A bonus feature includes guides on the PSD & Affinity templates that keep graphics & video in title safe/actions safe rather than buried under heads up displays, logos, and more important things like icons (hearts and hi-fives). Overlays with knocked down opacity, divided into thirds and quarters, over a set of rows and a set of columns further inform contributing artists of wide varying backgrounds, mediums, and aesthetic.
After applying the graident map, backgrounds are removed or replaced as below:
Then a dirty acetate scan in overlay was added for texture. Additionally an inverted alpha channel using a frame of old film stock further echos the grungy, edgy, distressed aesthetic.
WEBSITE BANNER:
INSTAGRAM & TIK TOK M0CKUPS:
